EducationEngineering AdmissionsOngoing Account

Making mechanical engineering the reel a 12th grader stops for.

KIET Group of Institutions came to us with a familiar admissions problem: prospective students scroll past engineering content that reads like a brochure. This is a look at the formats we built to change that.

Client

KIET Group of Institutions

Focus

Mechanical Engineering admissions

Audience

12th graders & JEE droppers

Engagement

Ongoing, admissions-season driven

THE CHALLENGE

Engineering admissions content usually talks to parents, not applicants.

Mechanical engineering competes for attention against flashier branches like CS and AI in a 12th grader's feed, and most institutional content is written for the parent signing the fee cheque, not the student actually choosing where to apply.

KIET needed a steady volume of Reels through the admissions season that spoke directly to that applicant, in a format built for how they actually watch Instagram, not a cut-down version of a prospectus video.

THE APPROACH

Volume, format variety, and representation that actually reflects the branch.

Rather than one polished hero video, we built a script pipeline that could sustain a high volume of Reels across the admissions season, testing multiple formats rather than betting on one.

Girl-centric empowerment reels — mechanical engineering skews heavily male in perception, so a dedicated line of content addressed that directly rather than defaulting to a generic applicant.

SAE club content — real student projects and club activity gave the branch a tangible, hands-on identity beyond classroom theory.

FORMATS WE RAN

Four formats, tested against each other rather than assumed.

Solo

One student or faculty voice, direct to camera — fastest to produce, used for quick myth-busting and FAQs.

Duo

Two voices playing off each other — a senior and a junior, or a student and a parent's typical objection.

Skit-with-twist

A short setup that subverts an expectation about the branch — built for rewatches and shares.

Cinematic

Higher-production campus and workshop footage — used to anchor the feed with a stronger visual identity.

A note on results: this case study focuses on the creative approach and formats built for KIET. We've deliberately left specific performance numbers out of this draft rather than estimate them — real view, follow, and application-influence figures should be pulled from KIET's own account data before this goes live.

START YOUR OWN

Want an admissions content pipeline built like this for your institution?

The first call is where we'd scope formats around your specific branch or programme.

Book a strategy call