No black box. Here's exactly what happens between your first call and a Reel going live - what we need from you at each stage, and what you get back.
Each stage ends with something concrete in your hands before the next one starts - nothing gets filmed on a guess, and nothing gets posted without a review.
We start by reviewing what already exists - last cycle's content, what got watched, what didn't, and where applicants actually came from. This is what the next batch of scripts gets built on.
A batch of Hinglish hooks and full scripts comes to you for approval. Nothing gets shot until you've signed off on the words - this is the cheapest place to change direction.
A single shoot day is planned to cover the full approved batch, so your team, students and faculty aren't pulled aside repeatedly through the season.
Edits go out on a set cadence through peak season. After each drop, we review what actually moved applications and fold it straight into the next cycle's audit.
Exact timing shifts with your intake dates - this is the shape of it, not a fixed schedule.
Tell us as early as you can. Because scripts are approved before we shoot, moving the date doesn't mean starting over - we just shift the shoot-day plan.
Hinglish is our default because it's how most applicants actually talk, but we script in whichever language fits your audience - that's part of the pre-season audit conversation.
Depends on the format - some batches lean on students and alumni, others need faculty or staff. We flag exactly who's needed when we send the shot list.
Yes. Some clients want us handling posting and cadence end-to-end, others just want edited files handed off. We work either way - it's set during the audit stage.
The results review from stage four becomes the input for the next cycle's audit, so each admissions season starts a little sharper than the last.
The first call is where the pre-season audit actually starts.
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