Strategy, scripting, shooting and editing all run through the same three people on your account - not separate vendors passing a brief along. Here's exactly what's covered at each stage.
Each one feeds into the next - strategy shapes the script, the script shapes the shoot, the shoot shapes the edit.
Before any camera comes out, we work out what's actually worth saying - and write it in the language your audience uses, not the language your prospectus uses.
We plan shoot days around your calendar, not ours - usually one coordinated day covers a full batch, with direction for whoever's on camera.
Reels are edited for how people actually watch them - fast, sound-off-friendly, built to hold attention past the first two seconds.
We keep a posting cadence through your peak season, then close the loop - what worked feeds directly into the next batch's brief.
Not every account needs these - they get added on top of the core four when it makes sense.
Versions of Reels cut specifically for Meta and Instagram ad placements, not just organic posting.
Coordinating current students or alumni as on-camera voices, scripted for authenticity over polish.
Still photography for print prospectuses and websites, shot alongside a video day to save a second visit.
Scripts in pure Hindi, English, or a regional language when Hinglish isn't the right fit for the audience.
Open houses, orientation days and convocations covered live and turned into Reels within the same week.
A short session on being comfortable on camera, for faculty or leadership who'll appear regularly.
A one-off campaign and a full admissions-season retainer cost differently, and we'd rather quote against your actual intake calendar than sell you a package that doesn't fit it. The pre-season audit call is where that gets scoped - no obligation either way.
Yes - some clients already have strategy and footage sorted and just need the edit. Most get the most value from the full pipeline, but any single stage can be booked on its own.
Education is where we're deepest, but the same pipeline holds for retail, F&B and FMCG accounts - the scripting and format just shifts to match the audience.
It depends on the shoot day and what's being covered - this gets scoped during the audit call based on your intake calendar and how much footage a single day can realistically cover.
Our core service is the content itself. Paid ad creative is available as an add-on if you're running Meta or Instagram ads, but running the ad campaigns is outside what we do.
The first call is where services and pricing actually get scoped against your calendar.
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